By adopting an asset-light business model, Cartona aims to empower the marketplace rather than disrupt it.
Enabling Retailers to Reach Their Full Potential
RETAIL USERS
SUPPLIERS
COMPANIES PARTNERSHIPS
PRODUCTS
CITIES
Growing Hand-in-Hand
Cartona forged partnerships with several market players and smaller businesses. Partnering with FMCG companies, we aimed to establish a one-stop shop for thousands of retailers to use daily to buy small or mass amounts.
When companies partner with Cartona, they can
Boost the efficiency of their salesforce and transport operations
Expand their user base and orders
Gain real-time data insights and
performance tracking
Optimize their marketing strategy by targeting and customizing promotions
Want to grow together? Reach out for a partnership potential
Mass Nationwide Impact
Supporting local businesses and filling market gaps, wholesalers working with Cartona can
Expand their reach and user base aggregating the demand of thousands of buyers 24/7.
Manage inventory using an easy-to-use ERP system enjoying real-time stock visibility.
Receive, track, and complete orders seamlessly.
A Technology-Integrated Solution
By adopting an asset-light business model, Cartona aims to empower the marketplace rather than disrupt it.
Our user-friendly network offers customized app solutions to maximize the gains of retailers, suppliers, and sales teams.
We embrace a cashless society and adopt BNPL (buy now, pay later) financing methods, investing in embedded finance and providing retailers and suppliers with integrated solutions to boost financial inclusion.
We are a tech-driven, youth-led, entrepreneurial and innovative company with a meaningful impact.
Co-founder & CEO
COO
CCO
VP Engineering
Co-founder
Our passionate, accomplished, and exceptional talents are its greatest asset. We are always looking to hire great people. If you’re an agile and creative problem solver, check out our current vacancies here.
Check out our latest news and updates
Cartona, the leading B2B platform digitizing and empowering stakeholders of Egypt’s traditional trade market – including mom-and-pop stores, hotels, restaurants, cafes, FMCG companies, and wholesalers – announces the successful completion of an $8.1 million Series A extension fundraise.Read more
Cartona partners with AMAN Holding, one of Raya Holding’s subsidiaries and a leading Egyptian fintech company that provides easy financial solutions to its customers using smart technology.
Cartona partners with Talabat, the leading food delivery service in the region, to revolutionize the procurement of restaurant supplies. This collaboration aims to streamline the supply process for Talabat’s partners, offering a user-friendly online purchasing experience with exclusive discounts and diverse payment options.
Have any questions, feedback, or concerns? Reach out to us.