Digitizing the
traditional trade market

Cartona is Egypt's fastest-growing B2B E-commerce marketplace. Bringing the marketplace online, Cartona connects buyers and sellers across the supply chain. These ties grant merchants efficient and profitable growth, so we can all grow equally.

Available on
Google Play

Download on
App Store

Streamling operations

Enabling retailers to reach their full potential

Retailers browse Cartona to compare and order merchandise, saving time, money, and effort, while retailers browse the platform to seamlessly find and purchase items 24/7.

Cartona's marketplace directly and conveniently connects retailers to FMCG producers and wholesalers, significantly facilitating business.

Cartona is committed to digitizing sales, establishing a comprehensive digital network of retailers, and creating a user-friendly interface, eliminating the inefficiencies of the traditional marketplace.

Retailers browse Cartona to compare and order merchandise, saving time, money, and effort, while retailers browse the platform to seamlessly find and purchase items 24/7.

Cartona's marketplace directly and conveniently connects retailers to FMCG producers and wholesalers, significantly facilitating business.

,000+ Retail Users

,500+ Suppliers

+ Companies Partnerships

,000+ Products

Cities

Forging Partnerships

Growing hand-in-hand

Cartona forged partnerships with several market players and smaller businesses.
Partnering with FMCG companies, we aimed to establish a one-stop shop for thousands
of retailers to use daily to buy small or mass amounts.

When companies partner with Cartona, they can

Optimize their marketing strategy by targeting and customizing promotions to users

Gain real-time data insights and performance tracking

Expand their user base and orders

Boost the efficiency of their salesforce and transport operations

Our partners

Want to grow together? Reach out for a partnership potential

Bridging Gaps

Mass Nationwide Impact

Supporting local businesses and filling market gaps, wholesalers working with Cartona can

Expand their reach and user base aggregating the demand of thousands of buyers 24/7.

Manage inventory using an easy-to-use ERP system enjoying real-time stock visibility.

Receive, track, and complete
orders seamlessly.

Future Driven

A technology-integrated solution

By adopting an asset-light business model, Cartona aims to empower the marketplace rather than disrupt it.

Our user-friendly network offers customized app solutions to maximize the gains of retailers, suppliers, and sales teams.

We embrace a cashless society and adopt BNPL (buy now, pay later) financing methods, investing in embedded finance and providing retailers and suppliers with integrated solutions to boost financial inclusion.

Our Culture

We are a tech-driven, youth-led, entrepreneurial and innovative company with a meaningful impact.

Meet the Team

Mahmoud Talaat

Co-founder & CEO

Mahmoud Abdelfattah

Co-founder & CTO

Rafik Zaher

Co-founder & Head of Sales

Rami Essam

COO

Hamdy Khalil

VP Engineering and Product

Waseem Naguib

Director of Growth & Expansions

Our passionate, accomplished and exceptional talents are its greatest asset. We are always looking to hire great people. If you’re an agile and creative problem solver, check out our current vacancies here.